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Meta launched its new microblogging app Threads on Thursday, with boss Mark Zuckerberg reporting 30 million sign-ups within the first day.
However can the tech firm, which additionally owns Instagram and WhatsApp, capitalise on current adjustments at Twitter by proprietor Elon Musk which have alienated lots of its customers and advertisers?
Not content material with a battle on socials, Meta’s multibillionaire proprietor additionally seemingly agreed to a cage fight challenge from his rival – although no date has but been set for that.
On the Sky Information Day by day, Sally Lockwood takes a more in-depth have a look at how Threads measures up towards Twitter with tech commentator and journalist Chris Stokel-Walker.
Plus, Sally discusses the rivalry between Zuckerberg and Musk with Ben Little, affiliate professor of cultural politics on the College of East Anglia, who co-authored the ebook New Patriarchs Of Digital Capitalism: Celeb Tech Founders And Networks Of Energy.
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Annie Joyce – senior podcast producer
Alex Edden – interviews producer
David Chipakupaku – podcast promotion producer
Paul Stanworth – editor
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