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Truecaller will quickly begin making its caller identification service accessible over WhatsApp and different messaging apps to assist customers spot potential spam calls over the Web, the corporate instructed Reuters on Monday.
The characteristic, presently in beta section, will likely be rolled out globally later in Might, Truecaller Chief Government Alan Mamedi mentioned.
Telemarketing and scamming calls have been on the rise in nations like India, the place customers get about 17 spam calls per thirty days on common, based on a 2021 report by Truecaller.
India’s telecom regulator in February directed carriers like Jio and Airtel to begin blocking telemarketing calls over their networks utilizing synthetic intelligence filters. Truecaller has mentioned it’s in discussions with telecom operators to implement such an answer.
“During the last two weeks, now we have seen a spike in consumer stories from India about spam calls over WhatsApp,” Mamedi mentioned, noting that telemarketers switching to Web calling was pretty new to the market.
WhatsApp is essentially the most used messaging platform in India. The corporate says it makes use of spam detection expertise to identify and take motion on accounts partaking in irregular behaviour and lets customers block and report problematic accounts.
For Truecaller, India is its greatest market with 250 million customers. It has 350 million customers globally and earns its income from promoting, subscription providers, and verified listings from companies.
© Thomson Reuters 2023
(This story has not been edited by NDTV workers and is auto-generated from a syndicated feed.)
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