NBCUniversal and JioCinema Strike Partnership to Bring Peacock Content to the Indian Streaming Platform

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All NBCUniversal content material will quickly be out there to stream on JioCinema. Reliance’s Viacom18 and NBCU introduced a multi-year partnership on Monday, which fits into impact subsequent month — June 2023 — with JioCinema serving because the vacation spot for Common’s catalogue of flicks and TV collection in India. The programming will probably be out there on a Peacock ‘branded hub,’ accessible to those that are subscribed to JioCinema’s new Premium SVOD tier. The plan is price Rs. 999 yearly and went reside simply earlier this month because the streamer brought select HBO content to the platform.

Will probably be fascinating to see how the brand new Peacock/ NBCUniversal hub is original, given the present HBO one doesn’t have any correct branding and its content material is just listed haphazardly below the Premium part. It is even tougher discovering HBO content material from the homepage, the place it will get classes below generic titles equivalent to ‘Hollywood’s Most interesting’ and ‘Critically Acclaimed’ — misplaced amongst all of the Indian content material JioCinema has to supply. At launch, JioCinema has promised iconic movies such because the uber-creative Puss in Boots: The Last Wish, the sci-fi horror M3GAN, the Jurassic franchise, the Shrek films, and extra.

The announcement additionally mentions new releases equivalent to Fast X and The Super Mario Bros. Movie, alongside Christopher Nolan’s upcoming Oppenheimer film, all anticipated to come back to the streaming platform sooner or later.

Related guarantees had been made throughout the HBO deal, however as Could got here round, JioCinema’s Premium catalogue missed a bunch of titles together with Peacemaker and Euphoria — they’re nonetheless lacking to this date. I would advocate taking these content material guarantees with a sceptical angle — or slightly, ready till folks on-line give preliminary impressions, otherwise you see these within the catalogue for your self.

The NBCUniversal portfolio consists of content material from manufacturers equivalent to Common Tv, UCP, Common Worldwide Studios, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Options, and extra. Comedies from NBCU’s huge library equivalent to The Workplace, Fits, Downtown Abbey, and Parks and Recreation are additionally a part of the deal. A few of these reveals, particularly Steve Carell-led The Workplace and the Michelle Dockery-led Downton Abbey, are at the moment out there to stream on Prime Video as nicely, so for now, it is unclear whether or not they may quickly disappear from Amazon’s streaming platform.

Peacock Original collection such because the Bel-Air reimagining, Pitch Excellent: Bumper in Berlin, and The Calling, the investigative drama from Emmy award-winner David E. Kelley are additionally among the many choices right here. Followers of actuality tv are additionally in for a deal with, beginning with well-liked reveals equivalent to The Actual Housewives of Beverly Hills and Household Karma, which follows seven Indian-American mates who attempt to steadiness the Miami way of life with their conventional upbringings.

“This partnership leverages JioCinema’s attain and experience to introduce Indian audiences to the Peacock model and NBCU’s portfolio, whereas JioCinema cements its place as the most important OTT service out there, now bolstered by an unprecedented quantity of best-in-class movies and collection from NBCU,” the announcement concludes. Hopefully, the addition of NBCUniversal content material to JioCinema additionally comes with a full-blown interface replace that makes it simpler to navigate the content material you need, along with personalised settings equivalent to subtitle measurement, a resume playback choice, and the flexibility to downvote titles you are not thinking about — akin to Netflix.

At the moment, there is no such thing as a concrete date for accessing NBCUniversal content material on JioCinema. Pricing for the premium plan is ready at Rs. 999, which might additionally embrace different Premium content material equivalent to HBO’s choices.


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