Motorola to Double Investments in Premium Segment of Mobile Phones, Aims to Be Among Top 3 Brands: Official

Smartphone maker Motorola plans to double investments within the premium class of cellphones as a part of its technique to be among the many prime three manufacturers in India and globally within the subsequent three years, a senior firm official mentioned.

Motorola Govt Director for Asia-Pacific Prashanth Mani advised PTI that the corporate can also be seeking to double its enterprise in India this 12 months.

“Everyone knows how 5G penetration is rising in India. Final 12 months, we had been rising quickly on the Edge however now we’re going to double our investments within the premium class,” Mani mentioned.

The corporate on Monday unveiled Motorola Razr 40 Ultra for Rs. 89,999 — the costliest telephone from the corporate’s steady in India and Motorola Razr 40 for Rs. 59,999 apiece.

Motorola has roped in Bollywood actress Kriti Sanon as its model ambassador.

Earlier than the Motorola Razr 40 collection, the corporate had launched Motorola Edge 30 Ultra for Rs 60,000 apiece in November.

Mani mentioned the corporate noticed robust development momentum in India and recorded one hundred pc year-over-year development within the first quarter of the calendar 12 months.

“Over the subsequent three years, we wish to be among the many prime three manufacturers in India. This 12 months we are going to double our enterprise,” Mani mentioned.

Motorola World President Sergio Buniac mentioned that if one can achieve India then it may be replicated anyplace on the planet.

“Our ambition is to be among the many prime three globally within the subsequent three years. We can’t try this with out succeeding in India. We have now a long-term dedication to the Indian market. We’re very heavy on-line. We are actually increasing offline,” Buniac mentioned.

He mentioned that the corporate has seen a great response for Edge 40 smartphones and it went out of inventory thrice.

When requested in regards to the response of Indian clients for premium section telephones, Buniac mentioned Motorola may be very glad with the consequence.

“In our case, now we have doubled quantity. Our goal for the second half of the 12 months is to double that quantity once more. We’re seeing customers reacting to new kind elements like foldable, and new colors. We’re seeing good outcomes. It is a starting however we’re very excited,” he mentioned.