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Indian streaming platform JioCinema introduced premium pricing of Rs. 999 a 12 months, its first step to maneuver away from a free content material mannequin to struggle international rivals resembling Netflix and Disney within the nation.
The transfer comes weeks after a Reliance‘s Viacom18 struck a content material cope with Warner Bros., that can make out there standard HBO and Warner titles resembling Succession and people that includes the character Harry Potter on the JioCinema platform.
The JioCinema web site on Saturday confirmed the brand new premium pricing for Hollywood content material, with the much-awaited Succession collection out there for streaming.
A number of of HBO’s top-rated exhibits, together with Succession, had aired in India on the Disney Hotstar platform till March 31 as a part of a deal between the 2 corporations that ended on that date.
JioCinema has change into standard for exhibiting the IPL cricket event on the platform at no cost within the ongoing season. The brand new pricing, in accordance with the web site, is just for premium content material, whereas the matches proceed to stream at no cost.
Viacom18 gained the IPL digital streaming rights from 2023 to 2027 for round $2.9 billion (practically Rs. 23,850 crore), rights which Disney beforehand held.
Karan Taurani, a senior vp of India’s Elara Capital specialising within the media and leisure sectors, stated Reliance’s streaming supply worth was on the decrease finish versus rivals that however extra content material can be wanted to succeed.
“Solely with pure play HBO content material you could not get a big scale (of consumers) … Rs. 999 positively is on the decrease finish of the band, most of the different platforms, they’re all within the vary of Rs. 1,000 plus and it goes as much as Rs. 2,000,” he stated.
JioCinema is in talks with varied manufacturing studios and has plans to introduce dozens of TV exhibits and films on the platform within the coming months, in Hindi and different languages, Reuters reported final month.
© Thomson Reuters 2023
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