Amazon Prime Video Announces Business Reality Series ‘Mission Start Ab’ in Partnership With Government of India

Streaming service Prime Video on Wednesday introduced ‘Mission Begin Ab’, a enterprise actuality sequence in partnership with the Workplace of the Principal Scientific Adviser (PSA). The seven-episode sequence will present promising entrepreneurs, targeted on scaling made-for-India improvements with the potential to influence socio-economic change, undertake a sequence of challenges in pursuit of scaling their enterprise and securing funding for his or her ventures, as per the platform. “With India as one of many world’s largest and most vibrant start-up ecosystems, this wholly Made-In-India sequence additionally brings collectively three famend traders who will seek for India’s subsequent Unicorn, by placing these 10 early-stage founders by way of a sequence of intense workout routines and simulations that can take a look at their entrepreneurial, administration, communication and crises administration expertise,” the streaming platform said in a press launch.

‘Mission Begin Ab’, which is presently in manufacturing, is slated to premiere quickly on Prime Video. “Lauding the exceptional spirit of India’s grassroot innovators, I’m delighted to announce Prime Video’s actuality sequence Mission Begin Ab. This fascinating sequence will function a robust platform, showcasing the inspiring tales of these driving social change by way of innovation,” mentioned Ajay Kumar Sood, Principal Scientific Adviser to the Authorities of India.

“I’m optimistic that it’ll provide immense studying alternatives to grassroot innovators in India, offering invaluable insights into sustainable start-up practices and attracting the correct traders. Moreover, the sequence guarantees to entertain viewers whereas selling the expansion of our nation’s grassroots innovation ecosystem,” he added.

Sushant Sreeram, Nation Director, Prime Video, India, mentioned the streamer has at all times been an enabler of India’s financial system – straight and not directly. “This collaboration between the Workplace of the PSA, Authorities of India and Prime Video is one other milestone on the journey that began earlier this yr with Amazon India signing the Letter of Engagement (LoE) with the Ministry of Data and Broadcasting (MIB) with an goal of contributing to the expansion of India’s inventive financial system,” Sareen mentioned.

Actor Alia Bhatt was additionally current on the occasion and mentioned that ‘Mission Begin Ab’ has the potential to have a ‘far-reaching influence on the nation’s rising start-up ecosystem’. “Whereas there are lots of nice concepts and bold younger founders round us, it takes a particular form of willpower to show that concept into actuality, construct the correct staff, discover the correct mentors, elevate funding, and create one thing out of nothing,” she mentioned.