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The Academy of Movement Image Arts and Sciences has introduced a raft of modifications round social media and campaigning, following controversy surrounding one among this yr’s high nominations.
British star Andrea Riseborough’s shock Oscar nod for greatest actress for her position in low finances indie movie To Leslie, adopted endorsement from Hollywood heavyweights together with Kate Winslet, Jennifer Aniston, Edward Norton and Cate Blanchett.
Not beforehand thought-about to be a contender within the race, some felt her nomination had come on the expense of black performers beforehand anticipated to make it into the class.
Whereas a overview discovered that no tips had been damaged, and Riseborough’s nomination remained in place the Academy did say that “social media and outreach campaigning ways” utilized by the movie had “brought about concern,” and that modifications would subsequently be made.
Now, in what the Academy have referred to as “essentially the most vital overhaul since their inception in 1994,” there have been key updates to marketing campaign promotional laws and awards guidelines for subsequent yr.
Modifications embody clarification of guidelines relating to personal occasions and gatherings, with people now in a position to host formal “to your consideration” occasions however prohibiting studios and firms from funding or endorsing them.
(L-R) This yr’s massive Oscar winners Ke Huy Quan, Michelle Yeoh, Brendan Fraser and Jamie Lee Curtis
Members can’t use social media to “encourage or discourage members to vote for any movement image, efficiency, or achievement”.
Voters will now not be capable to converse to the media about their selections, even anonymously.
Studios can now solely placed on 4 “hosted” screenings within the pre-nomination interval (these are usually movie star led), nevertheless the brand new guidelines permit for an infinite variety of Q&As and panel discussions all through the voting season.
And the Academy’s Board of Governors are utterly barred from internet hosting personal occasions, gatherings, screenings or moderating an occasion until they’ve direct involvement with a movie.
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The Academy has additionally expanded its language on regulation violations and penalties, together with the method for reporting and reviewing a violation, and tweaked submission deadlines throughout varied classes.
Subsequent yr the Oscars will introduce new diversity rules in a bid to enhance illustration within the business, forcing studios to fulfill two of 4 standards for his or her movies to be eligible for greatest image from 2024.
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