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Sean ‘Diddy’ Combs is suing Diageo, accusing the drinks large of neglecting his vodka and tequila manufacturers and treating them as inferior “city” merchandise.
The lawsuit, filed with the New York Supreme Court docket in Manhattan, claims Diageo North America starved Combs’s Ciroc vodka and DeLeon tequila of sources whereas showering consideration on different movie star manufacturers.
Combs, who’s black, claimed Diageo management advised him his race was one of many causes it restricted distribution to city neighbourhoods.
In line with the authorized motion, the US rapper, producer and entrepreneur was additionally advised that some Diageo leaders resented him for making an excessive amount of cash.
“Cloaking itself within the language of range and equality is sweet for Diageo’s enterprise, however it’s a lie,” the lawsuit mentioned.
“Whereas Diageo could conspicuously embody photos of its black companions in promoting supplies and press releases, its phrases solely present the phantasm of inclusion.”
Combs’s connection to Diageo dates again to 2007, when the corporate approached him about Ciroc.
The London-based agency owns greater than 200 manufacturers together with Guinness stout and Tanqueray gin.
Diageo denied allegations of racism. “This can be a enterprise dispute, and we’re saddened that Mr Combs has chosen to recast this matter as something aside from that,” it mentioned in a press release.
“Whereas we respect Mr Combs as an artist and entrepreneur, his allegations lack benefit, and we’re assured the information will present that he has been handled pretty.”
Within the lawsuit, Combs, 53, mentioned he intends to hunt billions of {dollars} in damages in different authorized proceedings in opposition to Diageo.
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