Nike offered heads-up to Adidas about Kanye West: report

Nike raised purple flags about Kanye West with Adidas; nonetheless, the latter ignored the warnings and continued the partnership with the controversial rapper.

The stunning revelation was unearthed by a report in Bloomberg because the polarising rap star collaborated with Nike on his Air Yeezy, which was launched in 2009. 

However, in the end, Ye had a fallout with the model.

On the time, the style mogul claimed the multi-billion firm denied royalties to him as a result of he was not knowledgeable athlete.

Nevertheless, the 4 years collaboration was a hit for Nike as final Ye-partnered sneakers value $245 was reportedly bought in eleven minutes in 2014.

In the meantime, Adidas roped in West in 2013 for a partnership, and their first sneaker hit the cabinets in 2015.

The deal skyrocketed the corporate’s gross sales and carved a bigger market share for the model, which was going through stiff competitors with rivals Nike and Reebok.

Nevertheless, the 45-year-old problematic behaviour precipitated considerations among the many model’s workers.

However, the corporate’s dependence on the Grammy winner sneaker vary compelled execs to tolerate his actions, as revealed by the report.

Furthermore, a number of studies instructed Adidas head honchos complicity in downplaying, or worst, ignoring the erratic behaviour of West.

As a Rolling Stone report detailed Yeezy former members’ allegations towards the model of being up to date from Kanye West’s “problematic behaviour” however nonetheless “turned their ethical compass off.”

Whereas The Wall Avenue Journal threw the ultimate punch, the report spilled beans on Adidas’ high head honchos mulling as early as 2018 in regards to the dangers of working with the Grammy winner.