Newcastle United extends noon.com sleeve partnership for 2023-24 season

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RIYADH: Saudi Arabia’s Public Funding Fund-owned soccer membership Newcastle United has prolonged its sleeve sponsorship settlement with the e-commerce platform Midday.

In accordance with a press launch, the brand of Saudi-based Midday will proceed to be displayed on the sleeve of Newcastle’s first-team package throughout all competitions. 

Newcastle United has been owned by a consortium led by Saudi Arabia’s sovereign wealth fund since 2021, with PIF holding 80 p.c of the membership’s shares, whereas RB Sports activities & Media and PCP Capital Companions maintain a ten p.c stake every. 

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