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The federal government is to start the hunt for a brand new boss of its flagship commerce and cultural promotion marketing campaign after the incumbent determined to step down after two years in cost.
Sky Information understands that Andy Pike OBE resigned as director of GREAT earlier this month, and can go away the put up in September.
Mr Pike knowledgeable the members of the GREAT marketing campaign’s non-public sector council – chaired by the previous Fortnum & Mason boss Ewan Venters – in a memo wherein he outlined proposals for the function to be open to non-public sector candidates.
He additionally referred to “unprecedented help, together with…from the prime minister personally” for the initiative.
Final month, GREAT took the promotion of Britain’s expertise sector to the guts of Silicon Valley with a advertising effort referred to as ‘Unicorn Kingdom’ – a reference to the variety of UK-based start-ups which have attained a valuation of $1bn or extra.
Mr Pike has had earlier stints answerable for GREAT, and in addition labored in senior communications on the Northern Eire Workplace and inside the intelligence providers.
In 2021, he changed Dan Ramsay, who resigned to hitch the broadband infrastructure group CityFibre Holdings, on the helm of the GREAT marketing campaign.
His departure will come amid ongoing debate concerning the effectiveness of Britain’s commerce promotion efforts, with worldwide commerce now having just lately been merged with the Division for Enterprise.
Sky Information revealed final week that the federal government’s World Funding Summit would be delayed by a number of weeks from its unique October scheduling.
Mr Pike couldn’t be reached for remark.
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