Argentina, Brazil aim to expand yerba mate consumption in Middle East

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SAO PAULO: Throughout final yr’s World Cup in Qatar, soccer followers worldwide might see the Argentinian squad consuming yerba mate, a natural tea omnipresent in Argentina, Uruguay, Paraguay and southern Brazil.

Whereas consumption outdoors South America is restricted to a handful of European international locations and elements of the US, the product has a big market within the Center East, notably in Syria and to a lesser extent Lebanon, Palestine and Jordan.

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