MediaTek Shifts Focus to Cars, AI Amid Supply Glut in Smartphone Market

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Taiwan’s high chip design firm MediaTek is focusing extra sources on chips for automobiles and AI computing as its smartphone purchasers face a provide glut and inflation and macroeconomic uncertainty dent demand for shopper electronics.

“We’re positively transferring our sources very, very quickly in the direction of the automotive and computing areas, as a result of these areas will present our development within the subsequent three to 5 years,” MediaTek Chief Govt Rick Tsai instructed an earnings name.

“On this very demanding surroundings, we aren’t decreasing individuals. We’re not rising both. The essential factor is to allocate these treasured sources,” he mentioned.

Tsai mentioned everybody, together with MediaTek, was speeding to say that they had been in a position to help generative synthetic intelligence, similar to ChatGPT.

“We’re assured that we can present the aptitude to our clients,” Tsai mentioned.

MediaTek is investing closely in AI as a result of the brand new areas the corporate is specializing in are all associated to computing, Tsai mentioned. The event of autonomous automobiles, as an illustration, requires AI chips.

Whereas smartphone demand has remained lacklustre within the first quarter, the corporate expects indicators of restoration later this 12 months.

“Demand for sure shopper electronics similar to smartphones is weaker than we anticipated,” Tsai mentioned. “As clients stay cautious about future demand, we count on our cell income to be flattish within the second quarter and to enhance within the second half.”

© Thomson Reuters 2023


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