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KARACHI-As Muslims all over the world proceed to cherish and rejoice the blessed month of Ramazan, embracing spirituality, togetherness, and gratitude, Spotify celebrates the essence of this grand event by amplifying this journey of feelings and holiness for its listeners via a devoted Ramazan hub. The audio streaming service is providing customers the distinctive alternative to embody the essence of this holy month via customized and creatively-curated playlists for all Ramazan moments. And the chain of thrilling bulletins continues with the EQUAL Pakistan Ambassador for April, and the face that may gentle up a digital billboard on Instances Sq., NYC this time, is none aside from the titan of Sufi music, Sanam Marvi. Marking the event of Ramazan, Sanam Marvi has launched a brand new soulful kalam, “Aye Khuda”, that can even be featured on Spotify’s EQUAL Pakistan playlist. Revered all through Pakistan and past, Sanam Marvi is a legend with a profession spanning nearly 14 years. Singing in Urdu, Sindhi, Punjabi, and Saraiki, she presents a uniquely stunning interpretation of Sufi poetry supported by an unbelievable vocal vary. Skilled by her father, classical music legends Abida Parveen and Ustad Fateh Ali Khan, Sanam spent her childhood singing at festivals and shrines throughout Pakistan. Her music has reached Bollywood and earned her recognition from UNESCO in addition to Pakistan’s highest civilian award. From recitations of the Holy Quran to soulful kalaams, Spotify’s playlists showcase its relevance for each second. In line with information made obtainable by the audio streaming service, listeners gravitate towards recitation of the Quran peaking at 6:00 AM throughout Ramazan. Ismail An Nouri’s recitation of Surah Al-Kahf, Rehman, Waqiah, Mulk and Yaseen tops the checklist of essentially the most streamed monitor throughout the month adopted by Mishary Rashid Alafasy’s recitation of the identical Surahs. “At Spotify, we embrace the spirit of Ramazan alongside our listeners,” mentioned Rutaba Yaqub, Senior Supervisor Editorial, Pakistan, Sri Lanka, & Bangladesh. “Our Ramazan Hub has a set of soulful prayers that entice listeners and Salam! is amongst essentially the most streamed playlists. The gathering of kalaams titled Hamd-o-Naat can also be visibly in style among the many listeners that includes the legend Junaid Jamshed’s Mera Dil Badal De, Illahi Teri Chaukhat Per, and Ae Nabi Pyare Nabi in high 5 together with Hafiz Ahmed Raza Qadri’s Dar e Nabi Par and Zulfiqar Ali’s Hum Madinay Se Allah,” she added additional. Along with non secular sentiments, Ramazan can also be about gratitude and pleasure. This displays within the three hottest moods throughout the month that are ‘chill’ adopted by ‘pleased’ and ‘free’. Furthermore, Spotify revealed some extra attention-grabbing insights about listenership throughout this time revealing that whereas listenership amongst male customers decreases from 52% to 51.3% throughout Ramazan, the proportion for feminine streamers will increase from 44.1% to 44.8%. Millennials, or particularly the age group between 18 and 24 are essentially the most avid streamers on Spotify with 46.6% listeners falling on this class throughout Ramazan. The age group of 25 – 29 comes subsequent with 19% adopted by 15 – 17-year-olds who’re 11.5% and 30 – 34-year-olds who make up 10.3% of the whole viewers base. One other attention-grabbing information level revealed by Spotify reveals that streaming numbers begin growing at 09:00 pm in Pakistan. Streaming peaks at 10:00 pm and stays robust until 02:00 am. This showcases how listenership enhances at instances that replicate distinctive Ramazan routines of the customers.
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