Amazon Signs Agreement With ICAR to Help Farmers Enrolled Under Kisan Store

E-commerce agency Amazon India on Friday signed an settlement with the federal government’s premier agri-research physique ICAR to information farmers enrolled in its ‘Kisan retailer’ on scientific cultivation of various crops and assist them obtain optimum yield and revenue.

A ‘Kisan retailer’ part was launched on the Amazon platform in September 2021. Farmers can avail of doorstep supply of agri enter merchandise through Kisan retailer by way of assisted purchasing at Amazon Simple shops.

The outcomes from a pilot venture at Pune between the Indian Council of Agricultural Analysis (ICAR)-Krishi Vigyan Kendra and Amazon India have motivated to additional develop the partnership, the corporate stated in a press release.

On behalf of ICAR, U S Gautam, Deputy Director Basic (Agricultural Extension), and Siddharth Tata, Product Chief, Amazon Contemporary Provide Chain, and Kisan, signed the Memorandum of Understanding (MoU).

“ICAR will collaborate with Amazon for applied sciences, capability constructing, and switch of recent information,” ICAR Director Basic Himanshu Pathak stated on the event.

He additionally expressed hope for the success of this Public-Non-public-Peasants-Partnership (PPPP).

Asserting that expertise holds immense potential to revolutionize the agricultural sector and uplift the lives of Indian farmers, Amazon India Director and Head- Contemporary and On a regular basis Necessities- Harsh Goyal stated: “This partnership will allow an ecosystem for the farming neighborhood, strengthening the ‘farm to fork’ provide chain.” Amazon stated this MoU in farmers partnership with Amazon Kisan retailer will assist guarantee entry to high-quality recent produce for shoppers throughout India, together with these ordering by way of Amazon Contemporary.

Beneath the MoU, Amazon and ICAR will collaborate to increase the newest and most exact agriculture practices which were developed by ICAR’s in depth analysis to bridge the technical information gaps in built-in cultivation by leveraging ICAR’s KVK Information community, it stated.

KVKs strengthen a wider group of farmers by leveraging a technological base by way of the switch of expertise and capacity-building packages.

Moreover, ICAR and Amazon will work collectively on farmer engagement packages at KVKs, conducting demonstrations, trials, and capacity-building initiatives to reinforce farming practices and farm profitability.

Moreover, Amazon will present coaching assist and help farmers in advertising and marketing their merchandise by way of its on-line platform, facilitating direct connections with shoppers, it added.