Phillip Schofield: TV presenter can ‘bounce back’ after scandal, PR expert says | UK News

Phillip Schofield can “bounce again” in his profession following the scandal over his affair with a youthful male colleague, a communications knowledgeable has instructed Sky Information.

Kevin Craig additionally stated that Schofield might have prevented his present state of affairs if he had been “sincere earlier on” concerning the relationship.

The 61-year-old presenter resigned from ITV last week and was dropped by his expertise company YMU after admitting to an “unwise however not unlawful” affair with the person who he labored with on This Morning.

Schofield’s relationship happened whereas the tv star was nonetheless married to spouse Stephanie Lowe and earlier than he got here out publicly as homosexual. He had denied having a relationship with a colleague when questioned by ITV about rumours in early 2020.

Talking in his first interview since quitting the daytime present, the presenter said his “career is over” and that he has had suicidal ideas following the scandal – however insisted he didn’t groom the younger man in query.

Mr Craig, founder and chief govt of the communications company PLMR, instructed Sky Information he thinks his profession will not be at an finish following his “transferring” broadcast interview.

He stated he believes the presenter did the interview so as to “exert management over the state of affairs which had been terribly missing in current weeks”.

“And I’ve to say, after a few years of working in public relations and disaster administration on this nation, this was probably the most highly effective, transferring, poignant, sturdy, dramatic interviews that we have seen in many years. And I actually really feel for him,” he stated.

‘Doable’ for Schofield to have TV profession

Requested if he thinks Schofield can proceed his profession in tv, Mr Craig stated: “I believe he can, as a result of I believe rehabilitation is feasible. And once more, it’s important to examine this over time to a few of the different scandals that individuals within the public eye have been concerned with.”

He added: “Sure, he is made errors, however what’s he finished? He is had an ill-advised affair at work… you see folks bounce again from that… I believe there’s a future for Phillip Schofield.”

He stated that whereas Schofield’s mistake was not disclosing his affair earlier, his interview demonstrated “actual honesty and candour”.

The Mail On Sunday’s editor at giant, Charlotte Griffiths, instructed Sky Information she believes Schofield is holding out some hope of continuous his showbiz profession.

She stated: “He stated that he thinks his profession is over repeatedly, in fact, however a part of me thinks that deep down, possibly even subconsciously he does harbour some hope as a result of he was very eager to not say a single unhealthy phrase about ITV.

“He is performed this totally, saying all the proper issues. And a part of me thinks possibly he hopes someday, many, a few years from now, there’s some hope he may seem in some capability on tv screens once more.”

‘Prince Andrew interview confirmed mea culpas do not work’

Nevertheless, Ms Griffiths stated that she does not imagine Schofield’s interviews with the media will assist his state of affairs.

“I do not assume it would work,” she stated. “I believe we learnt from, say, the Prince Andrew mea culpa that was televised.”

Learn extra:
Phillip Schofield’s side of the story raises more questions – who knew what, and when?
‘I still love Phillip Schofield’: Alison Hammond in tears on This Morning

Schofield ought to have been ‘sincere’ earlier on

Mr Craig stated Schofield might have prevented the entire scandal if he had been sincere from the beginning.

He stated: On what he believes the top vacation spot of the story is, Mr Craig stated: “It is a exceptional state of affairs as a result of whenever you have a look at this via the prism of disaster administration, one of many issues in disaster administration and defending your popularity, is being sincere.

“And it actually pains me to see that had Phillip Schofield been capable of be sincere earlier on, internally, this entire state of affairs might have been prevented.

“Now, for me, the top vacation spot as an expert could be good well being for Phillip and his household. He is finished his work now. He ought to now do nothing else for the approaching weeks.”