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Netflix has expanded its crackdown on password sharing, telling customers worldwide their accounts can’t be shared without spending a dime exterior their households.
The streaming service has been in search of new income streams amid fears of market saturation, with efforts together with limits on password borrowing and a brand new advert-supported possibility.
On Tuesday, the corporate stated it was sending emails about account sharing to clients in 103 nations and territories, together with the UK, France, Germany, the US, Australia, Singapore, Mexico and Brazil.
The emails say a Netflix account ought to simply be utilized in one family.
Paying clients can add a member exterior their houses for an extra charge.
Within the UK, the charge is £4.99 per thirty days.
Members also can switch an individual’s profile, so the person can hold their viewing historical past and proposals.
The corporate warned final yr that it was going to restrict account sharing and was testing varied approaches in some markets.
It had already requested clients in Canada, New Zealand, Portugal and Spain to pay an extra charge in the event that they share a password with household or buddies who reside in a distinct home, and it stated it was happy with its outcomes.
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Netflix had estimated that greater than 100 million households had provided their log-in credentials to buddies and
household exterior their houses.
As of the tip of March, Netflix’s paying clients totalled 232.5 million globally.
Beneath the brand new insurance policies, folks throughout the identical family can proceed sharing a Netflix account and may apply it to varied units when travelling, the corporate stated.
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